As more and more business is being done online, it is very important for your website to be top notch as it is often the first interaction a customer has with your business. Here are 5 tips to help you decide if you need a new website design.
1. Mobile Friendly Design
More than half of all modern website traffic comes from a mobile device. If your site is not mobile responsive, this is a sure sign that you need to consider a redesign. Here at Red Spot Design, we specialize in mobile friendly website design. Curating a seamless transformation of your desktop site into a user-friendly design on a mobile device is something that can have a direct effect on your website’s conversion rates, meaning more sales for your business.
2. Poor Conversion Rates
That brings us to number two on our list. Conversion rates are an easy way to determine whether or not you need a new website design. Of course it depends on the industry you are in but, for example, an average e-commerce website has a conversion rate of about 2%. If you are getting less than 2 conversions for every 100 website visitors, it may not be due to a poor sales pitch. It may be purely because your website visitors are not able to find where to convert or are just not having a good experience on your site and therefore leave the site before you are able to make the sale.
3. High Bounce Rates
When people leave the site after only viewing one page for a short time, this is called a “bounce”. On average, websites experience bounce rates of around 40% to 50% meaning about half of the users that visit a site leave before visiting another page of the site. In modern times, the average person has a shorter attention span. This means that you need to have an aesthetically pleasing design that gets straight to the point. Here at Red Spot Design, we specialize in communicating a clear, concise message in a visually appealing way.
4. Would they be able to offer continuous help?
As mentioned above, this is a fast paced world. People surfing the web do not have time to wait for your website to load. This is also a big factor in determining your bounce rate. The longer you make someone wait to use browse your site, the more likely they are to bounce. We use only the highest quality coding techniques to make sure your site runs smoothly and efficiently.
5. Outdated Company Information
Oftentimes, your company will pivot into a new space and needs to rebrand to serve a specific market. Your website may need a different design to match that of your current goals as a company. Whether its new aesthetics or new messaging, Red Spot Design is here to help you communicate effectively through your website directly to your customers.
If any of these 5 topics apply to you, or if you just feel like now is the right time for a new website. Please feel free to reach out for a consultation. We would be happy to have a conversation about your current needs and how we may be able to help.
